National Tourism Branding Manager

Are you passionate about shaping the identity of Indonesia's hidden gem? Pariwisata Bangka Belitung is seeking a dynamic National Tourism Branding Manager to elevate our destination's global appeal. Based in the breathtaking archipelago of Bangka Belitung, you'll lead our branding efforts to make Bangka Belitung a top-tier tourism destination. This role offers a unique opportunity to work in one of Indonesia's most beautiful and underrated regions, contributing to a sustainable and vibrant tourism industry.

As the National Tourism Branding Manager, you'll be at the heart of our branding strategy, collaborating with local stakeholders, government agencies, and international partners. Your mission is to craft a compelling narrative that highlights the rich culture, diverse landscapes, and unique experiences that Bangka Belitung has to offer. You'll develop and implement branding initiatives that resonate with both domestic and international audiences, ensuring that our destination stands out in the global tourism market.

📋 Tanggung Jawab Pekerjaan

• Develop and execute a comprehensive tourism branding strategy for Bangka Belitung, aligning with national and international tourism goals.
• Lead the creation and implementation of branding campaigns, including digital and traditional media, to promote Bangka Belitung as a premier tourism destination.
• Collaborate with local stakeholders, government agencies, and international partners to enhance the destination's appeal and visibility.
• Monitor and analyze market trends and consumer behavior to refine branding strategies and ensure they meet the evolving needs of the tourism industry.
• Oversee the development and maintenance of the destination's brand identity, including logo, visual guidelines, and messaging.
• Conduct market research and competitive analysis to identify opportunities and threats in the tourism sector.
• Represent Bangka Belitung at national and international tourism events and conferences.
• Ensure compliance with all relevant regulations and standards in the tourism industry.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Tourism, Business Administration, or a related field.
• Minimum of 5 years of experience in tourism branding, marketing, or a related field, with a proven track record of successful branding initiatives.
• Strong understanding of the Indonesian tourism industry and a passion for promoting Bangka Belitung as a top destination.
• Excellent communication and interpersonal skills, with the ability to work effectively with diverse stakeholders.
• Proficiency in English and Bahasa Indonesia.
• Familiarity with digital marketing tools and software, such as Google Analytics, Hootsuite, and Canva.
• Certification in tourism marketing or a related field is a plus.
• Ability to travel frequently to various locations within Indonesia and internationally.

🛠️ Keahlian

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